Frosted Pink with A Twist Raises Awareness of Cancer

Cancer.Net: Official Clinical Cancer Information Resource for Frosted Pink with A Twist
	Watch olympic champion Mary Lou Retton speak about Frosted Pink with a Twist.

Special Broadcast on ABC Featured Olympic Gymnasts and Entertainers

This year in the United States, an estimated 260,000 women will be diagnosed with breast, cervical, endometrial, ovarian, vaginal, and vulvar cancers, and an estimated 69,000 women will die from these diseases. In response, a coalition of leading cancer organizations created a new initiative to communicate a very important message to all American women: be your own best advocate by learning as much as you can about cancer.

Campaign Brought Together Sports, Entertainment, and Cancer Communities

The American Society of Clinical Oncology (ASCO) joined forces with five other national cancer organizations in a landmark television event and multimedia education campaign -- Frosted Pink with a Twist -- to raise awareness of cancer and inspire the public to learn more about early detection, prevention, and advances in cancer care and treatment.

Cancer.Net was the official clinical cancer information resource for Frosted Pink with a Twist. Cancer.Net is made possible by The ASCO Cancer Foundation, which provides support for cutting-edge cancer research, professional education, and patient information.

Olympic champion Mary Lou Retton and ASCO President Nancy Davidson, MD, participate in a press conference at the 44th ASCO Annual Meeting. The press conference highlighted Frosted Pink with a Twist.

Olympic champion Mary Lou Retton and ASCO Chief Executive Officer Allen Lichter, MD, pose for pictures at the 44th ASCO Annual Meeting.

All-Star Gymnastic Lineup

Frosted Pink with a Twist was the anchor event of a multi-year television network, cable network, and multimedia campaign that focuses on educating viewers about cancers that primarily affect women.

Co-hosted by Shannon Miller and Scott Hamilton, Frosted Pink with a Twist highlighted Olympic gold medalists Shawn Johnson and Nastia Liukin, as well other stars of Men's and Women's US Olympic Gymnastics teams. Paired with the Champion gymnasts were icons of song, making for a historical evening of sports, entertainment, and health awareness.

For More Information

View the Pink with a Twist Press Briefing with Mary Lou Retton (audio and video).

View the Pink with a Twist Press Briefing with Mary Lou Retton (audio and video for MAC users).

For more information about Frosted Pink with a Twist, visit www.frostedpink.org.

For more information about women’s cancer, see the Cancer.Net Guides to Breast Cancer, Cervical Cancer, Ovarian Cancer, Uterine Cancer, Vaginal Cancer, and Vulvar Cancer. More information on cancer advocacy can be found in the Overview of Cancer Advocacy section.

Founding partners of Frosted Pink with A Twist:

The Gynecologic Cancer Foundation (GCF) www.thegcf.org
The National Coalition for Cancer Survivorship (NCCS) www.canceradvocacy.org
National Breast Cancer Coalition www.stopbreastcancer.org
The Ovarian Cancer National Alliance's (OCNA) www.ovariancancer.org

Last Updated: October 07, 2008