The video has no audio. On a white background, several phrases appear in blue text and are crossed out in succession: "They smoked;" "They didn't eat right;" "They didn't exercise often;" "They had HPV;" "They didn't fight hard enough." 

Then the whole screen fades to dark blue, and yellow text appears that reads: "Cancer is never a person's fault." 

The blue background fades to display a headshot of Cancer.Net Editor in Chief, Dr. Jyoti D. Patel, alongside a quote that reads: "Words have such an important impact and can profoundly shape a person’s outlook. It’s important to think about how your words, even unintentionally, might make a person with cancer feel."

The Cancer.Net Blog logo appears in yellow in the bottom right throughout.